Selecting a targeted business list is one of the key strategies you can do to the success of your marketing campaign. However, most companies will have a fairly small number of business names unless they purchase lists from providers.
In order to effectively sell something you need to make sure that they need what you offer. This is one of the key actions you need to do when advertising, you need to figure out whether they have a need in order to effectively capture there interest. Give them something of value and it would be easier for you to make a sale. Work with a provider to focus on prospects that have shown interest or have past purchases that fits your target market. You can also talk with the provider the list of targeted contacts you would like to be included, in that way you can add more numbers when you already have your own campaign.
You can augment your list by purchasing a targeted business list. This is available from list providers. They will be able to help you identify your target market. By working with a list provider and taking the time to pull a targeted list of people you can build a narrow list and ensure positive results. It is much better to contact 200 targeted suspects who are interested with your offer than to contact 1000 prospects with no clear interest of your brand.
If you have targeted contacts call them and make that compelling offer. Once a prospect responds to your offer keep them and continue to give best value your company could provide.